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Career and Education Opportunities for Marketing Managers in Antioch, California

Antioch, California provides a wide variety of opportunities, both career and educational, for marketing managers. There are currently 31,400 working marketing managers in California; this should grow 14% to 35,900 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn approximately $61 per hour or $127,680 per year on average in California. Nationally they average about $52 hourly or $108,580 annually. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in California earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: director of market analysis, internet marketing manager, and marketing assistant.

There are sixty-four schools of higher education in the Antioch area, including four within twenty-five miles of Antioch where you can get a degree to start your career as a marketing manager. Given that the most common education level for marketing managers is a Bachelor's degree, it will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Antioch include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Holy Names University - Oakland, CA

Holy Names University, 3500 Mountain Blvd, Oakland, CA 94619-1699. Holy Names University is a small university located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,103 students and an admission rate of 74%. Holy Names University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

San Joaquin Delta College - Stockton, CA

San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has a two to four year program in Apparel and Textile Marketing Management.

University of Phoenix-Bay Area Campus - Pleasanton, CA

University of Phoenix-Bay Area Campus, 7901 Stoneridge Drive, Suite 130, Pleasanton, CA 94588-3677. University of Phoenix-Bay Area Campus is a small university located in Pleasanton, California. It is a private for-profit school with primarily 4-year or above programs and has 1,784 students. University of Phoenix-Bay Area Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated twenty-three and five students respectively in 2008.

Argosy University-San Francisco Bay Area - Alameda, CA

Argosy University-San Francisco Bay Area, 1005 Atlantic Avenue, Alameda, CA 94501. Argosy University-San Francisco Bay Area is a small university located in Alameda, California. It is a private for-profit school with primarily 4-year or above programs. It has 768 students and an admission rate of 84%. Argosy University-San Francisco Bay Area has a master's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Antioch, California

Antioch, California
Antioch, California photo by Hughly741

Antioch is located in Contra Costa County, California. It has a population of over 100,219, which has grown by 10.7% in the past ten years. The cost of living index in Antioch, 150, is far greater than the national average. New single-family homes in Antioch cost $255,600 on average, which is well below the state average. In 2008, one hundred twenty-two new homes were constructed in Antioch, down from one hundred fifty-eight the previous year.

The three big industries for women in Antioch are health care, finance and insurance, and educational services. For men, it is construction, administrative and support and waste management services, and professional, scientific, and technical services. The average travel time to work is about 42 minutes. More than 18.2% of Antioch residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.

The unemployment rate in Antioch is 12.9%, which is greater than California's average of 12.3%.

The percentage of Antioch residents that are affiliated with a religious congregation, 38.9%, is less than both the national and state average. Iglesia Biblica Bautista Antioquia, Lone Tree Community Church and Calvary Chapel are all churches located in Antioch. The most prominent religious groups are the Catholic Church, the Baptist General Conference and the LDS (Mormon) Church.

Antioch is home to the Antioch Historical Center and the Lupine Rock Picnic Area as well as Williamson Ranch Park and Fairview Park. Shopping malls in the area include Antioch Square Shopping Center, Raleys Shopping Center and Century Plaza Shopping Center. Visitors to Antioch can choose from Antioch Executive Inn, Best Western Heritage Inn Antioch and Antioch Comfort Suites for temporary stays in the area.