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Career and Education Opportunities for Advertising Managers in Antioch, California

Advertising manager career and educational opportunities abound in Antioch, California. There are currently 6,300 working advertising managers in California; this should grow 8% to about 6,800 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $39 per hour or $82,510 yearly on average in California and about $38 per hour or $80,220 annually on average in the U.S. as a whole. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in California and not quite as good as general Marketing and Advertising category earnings nationally. People working as advertising managers can fill a number of jobs, such as: sales promotion manager, marketing strategist, and promotions executive producer .

There are sixty-four schools of higher education in the Antioch area, including three within twenty-five miles of Antioch where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Antioch include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Holy Names University - Oakland, CA

Holy Names University, 3500 Mountain Blvd, Oakland, CA 94619-1699. Holy Names University is a small university located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,103 students and an admission rate of 74%. Holy Names University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

University of Phoenix-Bay Area Campus - Pleasanton, CA

University of Phoenix-Bay Area Campus, 7901 Stoneridge Drive, Suite 130, Pleasanton, CA 94588-3677. University of Phoenix-Bay Area Campus is a small university located in Pleasanton, California. It is a private for-profit school with primarily 4-year or above programs and has 1,784 students. University of Phoenix-Bay Area Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated twenty-three and five students respectively in 2008.

Argosy University-San Francisco Bay Area - Alameda, CA

Argosy University-San Francisco Bay Area, 1005 Atlantic Avenue, Alameda, CA 94501. Argosy University-San Francisco Bay Area is a small university located in Alameda, California. It is a private for-profit school with primarily 4-year or above programs. It has 768 students and an admission rate of 84%. Argosy University-San Francisco Bay Area has a master's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Antioch, California

Antioch, California
Antioch, California photo by Hughly741

Antioch is located in Contra Costa County, California. It has a population of over 100,219, which has grown by 10.7% in the past ten years. The cost of living index in Antioch, 150, is far greater than the national average. New single-family homes in Antioch cost $255,600 on average, which is well below the state average. In 2008, one hundred twenty-two new homes were constructed in Antioch, down from one hundred fifty-eight the previous year.

The three big industries for women in Antioch are health care, finance and insurance, and educational services. For men, it is construction, administrative and support and waste management services, and professional, scientific, and technical services. The average travel time to work is about 42 minutes. More than 18.2% of Antioch residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.

The unemployment rate in Antioch is 12.9%, which is greater than California's average of 12.3%.

The percentage of Antioch residents that are affiliated with a religious congregation, 38.9%, is less than both the national and state average. Iglesia Biblica Bautista Antioquia, Lone Tree Community Church and Calvary Chapel are all churches located in Antioch. The most prominent religious groups are the Catholic Church, the Baptist General Conference and the LDS (Mormon) Church.

Antioch is home to the Antioch Historical Center and the Lupine Rock Picnic Area as well as Williamson Ranch Park and Fairview Park. Shopping malls in the area include Antioch Square Shopping Center, Raleys Shopping Center and Century Plaza Shopping Center. Visitors to Antioch can choose from Antioch Executive Inn, Best Western Heritage Inn Antioch and Antioch Comfort Suites for temporary stays in the area.