Career and Education Opportunities for Public Relations Specialists in Antioch, California
Public relations specialist career and educational opportunities abound in Antioch, California. There are currently 26,000 working public relations specialists in California; this should grow 19% to about 30,800 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Income for public relations specialists is about $28 hourly or $58,700 yearly on average in California. Nationally, their income is about $24 hourly or $51,280 per year. Jobs in this field include: environmental communications specialist, audience coordinator, and concert promoter.
There are sixty-four schools of higher education in the Antioch area, including four within twenty-five miles of Antioch where you can get a degree to start your career as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Antioch include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Holy Names University - Oakland, CA
Holy Names University, 3500 Mountain Blvd, Oakland, CA 94619-1699. Holy Names University is a small university located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,103 students and an admission rate of 74%. Holy Names University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.
Saint Marys College of California - Moraga, CA
Saint Marys College of California, 1928 Saint Marys Road, Moraga, CA 94556. Saint Marys College of California is a small college located in Moraga, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,809 students and an admission rate of 81%. Saint Marys College of California has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifty-two students in 2008.
University of the Pacific - Stockton, CA
University of the Pacific, 3601 Pacific Ave, Stockton, CA 95211-0197. University of the Pacific is a medium sized university located in Stockton, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,251 students and an admission rate of 69%. University of the Pacific has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and zero students respectively in 2008.
California State University-East Bay - Hayward, CA
California State University-East Bay, 25800 Carlos Bee Blvd, Hayward, CA 94542. California State University-East Bay is a large university located in Hayward, California. It is a public school with primarily 4-year or above programs. It has 12,353 students and an admission rate of 71%. California State University-East Bay has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-one students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Antioch, California
Antioch is located in Contra Costa County, California. It has a population of over 100,219, which has grown by 10.7% in the past ten years. The cost of living index in Antioch, 150, is far greater than the national average. New single-family homes in Antioch cost $255,600 on average, which is well below the state average. In 2008, one hundred twenty-two new homes were constructed in Antioch, down from one hundred fifty-eight the previous year.
The three big industries for women in Antioch are health care, finance and insurance, and educational services. For men, it is construction, administrative and support and waste management services, and professional, scientific, and technical services. The average travel time to work is about 42 minutes. More than 18.2% of Antioch residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.
The unemployment rate in Antioch is 12.9%, which is greater than California's average of 12.3%.
The percentage of Antioch residents that are affiliated with a religious congregation, 38.9%, is less than both the national and state average. Iglesia Biblica Bautista Antioquia, Lone Tree Community Church and Calvary Chapel are all churches located in Antioch. The most prominent religious groups are the Catholic Church, the Baptist General Conference and the LDS (Mormon) Church.
Antioch is home to the Antioch Historical Center and the Lupine Rock Picnic Area as well as Williamson Ranch Park and Fairview Park. Shopping malls in the area include Antioch Square Shopping Center, Raleys Shopping Center and Century Plaza Shopping Center. Visitors to Antioch can choose from Antioch Executive Inn, Best Western Heritage Inn Antioch and Antioch Comfort Suites for temporary stays in the area.