Career and Education Opportunities for Art Directors in Antioch, California
There are many career and education opportunities for art directors in the Antioch, California area. About 16,000 people are currently employed as art directors in California. By 2016, this is expected to grow by 14% to about 18,300 people employed. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Income for art directors is about $43 per hour or $90,330 annually on average in California. Nationally, their income is about $37 hourly or $76,980 yearly. Incomes for art directors are better than in the overall category of Art and Design in California, and better than the overall Art and Design category nationally. Art directors work in a variety of jobs, including: arts administrator, product marketing manager, and production manager.
The Antioch area is home to sixty-four schools of higher education, including eight within twenty-five miles of Antioch where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. It will take about two years to learn to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Antioch include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
San Joaquin Delta College - Stockton, CA
San Joaquin Delta College, 5151 Pacific Ave, Stockton, CA 95207. San Joaquin Delta College is a large college located in Stockton, California. It is a public school with primarily 2-year programs and has 20,480 students. San Joaquin Delta College has a one to two year and a two to four year program in Graphic Design which graduated six and zero students respectively in 2008.
Los Medanos College - Pittsburg, CA
Los Medanos College, 2700 East Leland Road, Pittsburg, CA 94565. Los Medanos College is a medium sized college located in Pittsburg, California. It is a public school with primarily 2-year programs and has 8,360 students. Los Medanos College has an associate's degree and a two to four year program in Graphic Design.
Mills College - Oakland, CA
Mills College, 5000 MacArthur Blvd, Oakland, CA 94613. Mills College is a small college located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,481 students and an admission rate of 55%. Mills College has a bachelor's degree program in Intermedia/Multimedia which graduated three students in 2008.
Western Career College-Emeryville - Emeryville, CA
Western Career College-Emeryville, 6001 Shellmound, Emeryville, CA 94608. Western Career College-Emeryville is a small college located in Emeryville, California. It is a private for-profit school with primarily 2-year programs. It has 431 students and an admission rate of 100%. Western Career College-Emeryville has a one to two year and a bachelor's degree program in Graphic Design which graduated eleven and zero students respectively in 2008.
California College of the Arts - Oakland, CA
California College of the Arts, 5212 Broadway, Oakland, CA 94618-1487. California College of the Arts is a small college located in Oakland, California. It is a private not-for-profit school with primarily 4-year or above programs and has 1,688 students. California College of the Arts has a bachelor's degree program in Graphic Design which graduated twenty-six students in 2008.
Chabot College - Hayward, CA
Chabot College, 25555 Hesperian Blvd, Hayward, CA 94545. Chabot College is a large college located in Hayward, California. It is a public school with primarily 2-year programs and has 14,299 students. Chabot College has less than one year, associate's degree, and two to four year programs in Graphic Design which graduated two, zero, and zero students respectively in 2008.
Western Career College-Pleasant Hill - Pleasant Hill, CA
Western Career College-Pleasant Hill, 380 Civic Dr Ste 300, Pleasant Hill, CA 94523. Western Career College-Pleasant Hill is a small college located in Pleasant Hill, California. It is a private for-profit school with primarily 2-year programs. It has 530 students and an admission rate of 100%. Western Career College-Pleasant Hill has a one to two year and an associate's degree program in Graphic Design which graduated zero and six students respectively in 2008.
Laney College - Oakland, CA
Laney College, 900 Fallon St, Oakland, CA 94607. Laney College is a large college located in Oakland, California. It is a public school with primarily 2-year programs and has 13,104 students. Laney College has an associate's degree and a two to four year program in Graphic Design.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Antioch, California
Antioch is located in Contra Costa County, California. It has a population of over 100,219, which has grown by 10.7% in the past ten years. The cost of living index in Antioch, 150, is far greater than the national average. New single-family homes in Antioch cost $255,600 on average, which is well below the state average. In 2008, one hundred twenty-two new homes were constructed in Antioch, down from one hundred fifty-eight the previous year.
The three big industries for women in Antioch are health care, finance and insurance, and educational services. For men, it is construction, administrative and support and waste management services, and professional, scientific, and technical services. The average travel time to work is about 42 minutes. More than 18.2% of Antioch residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.6%, is lower than the state average.
The unemployment rate in Antioch is 12.9%, which is greater than California's average of 12.3%.
The percentage of Antioch residents that are affiliated with a religious congregation, 38.9%, is less than both the national and state average. Iglesia Biblica Bautista Antioquia, Lone Tree Community Church and Calvary Chapel are all churches located in Antioch. The most prominent religious groups are the Catholic Church, the Baptist General Conference and the LDS (Mormon) Church.
Antioch is home to the Antioch Historical Center and the Lupine Rock Picnic Area as well as Williamson Ranch Park and Fairview Park. Shopping malls in the area include Antioch Square Shopping Center, Raleys Shopping Center and Century Plaza Shopping Center. Visitors to Antioch can choose from Antioch Executive Inn, Best Western Heritage Inn Antioch and Antioch Comfort Suites for temporary stays in the area.