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Career and Education Opportunities for Marketing Managers in Arkansas

Arkansas has a population of 2,889,450, which has grown by 8.08% over the past decade. Nicknamed the "Natural State," Arkansas's capital and most populous city is Little Rock.

There are currently 1,100 working marketing managers in Arkansas; this should grow by 30% to about 1,420 working marketing managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $41 per hour or $85,370 per year on average in Arkansas and about $52 hourly or $108,580 annually on average nationally. Marketing managers earn more than people working in the category of Marketing and Advertising generally in Arkansas and more than people in the Marketing and Advertising category nationally. Jobs in this field include: internet marketing manager, world trade and maritime division manager, and brand manager.

In 2008, there were a total of 1,599,446 jobs in Arkansas. The average annual income was $32,257 in 2008, up from $31,517 the previous year. The unemployment rate in Arkansas was 7.3% in 2009, which has grown by 2.1% since the previous year. Roughly 16.7% of Arkansas residents have college degrees, which is lower than the national average.

The top industries in Arkansas include poultry processing, hardware, and plumbing equipment merchant wholesalers, and ventilation, heating, air-conditioning, and commercial refrigeration equipment manufacturing. Notable tourist attractions include the William J Clinton Presidential Center and Park, the Hendershott Museum Consultants Inc, and the EMOBA.

CITIES WITH Marketing Manager OPPORTUNITIES IN Arkansas


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Arkansas include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Arkansas

Arkansas
Arkansas photo by Vsmith

Arkansas has a population of 2,889,450, which has grown by 8.08% over the past decade. Nicknamed the "Natural State," Arkansas's capital and biggest city is Little Rock. In 2008, there were a total of 1,599,446 jobs in Arkansas. The average annual income was $32,257 in 2008, up from $31,517 the previous year. The unemployment rate in Arkansas was 7.3% in 2009, which has grown by 2.1% since the previous year. Approximately 16.7% of Arkansas residents have college degrees, which is lower than the national average.

The top industries in Arkansas include poultry processing, hardware, and plumbing equipment merchant wholesalers, and ventilation, heating, air-conditioning, and commercial refrigeration equipment manufacturing. Notable tourist destinations include the Museum of Discovery, the Macarthur Museum of Arkansas Military History, and the Quapaw Quarter Association.