Marketing and Advertising: Career and Education Opportunities in Arkansas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Arkansas has a population of 2,889,450, which has grown by 8.08% over the past decade. Nicknamed the "Natural State," Arkansas's capital and biggest city is Little Rock. In 2008, there were a total of 1,599,446 jobs in Arkansas. The average annual income was $32,257 in 2008, up from $31,517 the previous year. The unemployment rate in Arkansas was 7.3% in 2009, which has grown by 2.1% since the previous year. Approximately 16.7% of Arkansas residents have college degrees, which is lower than the national average.
The top industries in Arkansas include poultry processing, hardware, and plumbing equipment merchant wholesalers, and ventilation, heating, air-conditioning, and commercial refrigeration equipment manufacturing. Notable tourist destinations include the Museum of Discovery, the Macarthur Museum of Arkansas Military History, and the Quapaw Quarter Association.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Arkansas
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.