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Career and Education Opportunities for Market Research Analysts in Little Rock, Arkansas

Many educational and employment opportunities exist for market research analysts in the Little Rock, Arkansas area. About 970 people are currently employed as market research analysts in Arkansas. By 2016, this is expected to grow 31% to about 1,270 people employed. This is better than the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $22 hourly or $46,240 annually on average in Arkansas and about $29 hourly or $61,070 annually on average in the U.S. as a whole. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Arkansas and not quite as good as general Social Sciences category earnings nationally. Market research analysts work in a variety of jobs, including: market researcher, marketing support specialist, and marketing research coordinator.

There are three schools within twenty-five miles of Little Rock where you can study to be a market research analyst, among twenty-five schools of higher education total in the Little Rock area. Given that the most common education level for market research analysts is a Bachelor's degree, it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Little Rock include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Central Arkansas - Conway, AR

University of Central Arkansas, 201 Donaghey Ave, Conway, AR 72035-0001. University of Central Arkansas is a large university located in Conway, Arkansas. It is a public school with primarily 4-year or above programs. It has 12,961 students and an admission rate of 49%. University of Central Arkansas has a bachelor's degree program in Economics which graduated one student in 2008.

Hendrix College - Conway, AR

Hendrix College, 1600 Washington Ave, Conway, AR 72032-3080. Hendrix College is a small college located in Conway, Arkansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,350 students and an admission rate of 94%. Hendrix College has a bachelor's degree program in Economics which graduated one student in 2008.

University of Arkansas at Little Rock - Little Rock, AR

University of Arkansas at Little Rock, 2801 S University Ave, Little Rock, AR 72204. University of Arkansas at Little Rock is a large university located in Little Rock, Arkansas. It is a public school with primarily 4-year or above programs and has 11,694 students. University of Arkansas at Little Rock has a bachelor's degree program in Business/Managerial Economics which graduated four students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Little Rock, Arkansas

Little Rock, Arkansas
Little Rock, Arkansas photo by Broooooooce

Little Rock is located in Pulaski County, Arkansas. It has a population of over 189,515, which has grown by 3.5% in the past ten years. The cost of living index in Little Rock, 87, is well below the national average. New single-family homes in Little Rock cost $236,400 on average, which is far greater than the state average. In 2008, three hundred sixty-one new homes were built in Little Rock, down from seven hundred thirty-one the previous year.

The top three industries for women in Little Rock are health care, educational services, and public administration. For men, it is health care, professional, scientific, and technical services, and construction. The average commute to work is about 20 minutes. More than 35.5% of Little Rock residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.4%, is higher than the state average.

The unemployment rate in Little Rock is 6.1%, which is less than Arkansas's average of 6.9%.

The percentage of Little Rock residents that are affiliated with a religious congregation, 59.1%, is more than both the national and state average. Macedonia Spiritual Church, Baseline Christian Church and Baseline Missionary Baptist Church are all churches located in Little Rock. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Little Rock is home to the Rock Creek Golf Course and the Barton Coliseum as well as McArthur Park Historic District and Meriwether Park. Shopping malls in the area include Mainstreet Market Shopping Center, Market Street Plaza Shopping Center and Markham Plaza Shopping Center. Visitors to Little Rock can choose from LA Quinta - Inns- Medical Center Area, Hampton Inn & Suites and Acme Motel for temporary stays in the area.