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Career and Education Opportunities for Public Relations Specialists in Little Rock, Arkansas

Many educational and employment opportunities exist for public relations specialists in the Little Rock, Arkansas area. There are currently 2,010 jobs for public relations specialists in Arkansas and this is projected to grow 22% to about 2,450 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $19 per hour or $39,950 annually on average in Arkansas. Nationally they average about $24 per hour or $51,280 yearly. Public relations specialists work in a variety of jobs, including: sports information director, environmental communications specialist, and marketing specialist.

The Little Rock area is home to twenty-five schools of higher education, including one within twenty-five miles of Little Rock where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Little Rock include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Arkansas at Little Rock - Little Rock, AR

University of Arkansas at Little Rock, 2801 S University Ave, Little Rock, AR 72204. University of Arkansas at Little Rock is a large university located in Little Rock, Arkansas. It is a public school with primarily 4-year or above programs and has 11,694 students. University of Arkansas at Little Rock has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyist

Licensing agency: Office of the Secretary of State
Address: State Capitol, #026, Little Rock, AR 72201

Phone: (501) 682-5070
Website: Office of the Secretary of State

LOCATION INFORMATION: Little Rock, Arkansas

Little Rock, Arkansas
Little Rock, Arkansas photo by Broooooooce

Little Rock is located in Pulaski County, Arkansas. It has a population of over 189,515, which has grown by 3.5% in the past ten years. The cost of living index in Little Rock, 87, is well below the national average. New single-family homes in Little Rock cost $236,400 on average, which is far greater than the state average. In 2008, three hundred sixty-one new homes were built in Little Rock, down from seven hundred thirty-one the previous year.

The top three industries for women in Little Rock are health care, educational services, and public administration. For men, it is health care, professional, scientific, and technical services, and construction. The average commute to work is about 20 minutes. More than 35.5% of Little Rock residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.4%, is higher than the state average.

The unemployment rate in Little Rock is 6.1%, which is less than Arkansas's average of 6.9%.

The percentage of Little Rock residents that are affiliated with a religious congregation, 59.1%, is more than both the national and state average. Macedonia Spiritual Church, Baseline Christian Church and Baseline Missionary Baptist Church are all churches located in Little Rock. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Little Rock is home to the Rock Creek Golf Course and the Barton Coliseum as well as McArthur Park Historic District and Meriwether Park. Shopping malls in the area include Mainstreet Market Shopping Center, Market Street Plaza Shopping Center and Markham Plaza Shopping Center. Visitors to Little Rock can choose from LA Quinta - Inns- Medical Center Area, Hampton Inn & Suites and Acme Motel for temporary stays in the area.