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Career and Education Opportunities for Marketing Managers in Fort Smith, Arkansas

If you want to be a marketing manager, the Fort Smith, Arkansas area offers many opportunities both for education and employment. There are currently 1,100 working marketing managers in Arkansas; this should grow 30% to about 1,420 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn approximately $41 hourly or $85,370 yearly on average in Arkansas. Nationally they average about $52 per hour or $108,580 annually. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Arkansas and better than general Marketing and Advertising category earnings nationally. Marketing managers work in a variety of jobs, including: business development specialist, sports marketer, and assistant marketing manager.

There are nine schools of higher education in the Fort Smith area, including one within twenty-five miles of Fort Smith where you can get a degree to start your career as a marketing manager. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Fort Smith include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

University of Arkansas-Fort Smith - Fort Smith, AR

University of Arkansas-Fort Smith, 5210 Grand Ave, Fort Smith, AR 72913-3649. University of Arkansas-Fort Smith is a medium sized university located in Fort Smith, Arkansas. It is a public school with primarily 4-year or above programs. It has 6,846 students and an admission rate of 62%. University of Arkansas-Fort Smith has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-two students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Fort Smith, Arkansas

Fort Smith, Arkansas
Fort Smith, Arkansas photo by Infrogmation

Fort Smith is located in Sebastian County, Arkansas. It has a population of over 84,716, which has grown by 5.5% in the past ten years. The cost of living index in Fort Smith, 82, is well below the national average. New single-family homes in Fort Smith are priced at $151,400 on average, which is above the state average. In 2008, two hundred one new homes were constructed in Fort Smith, down from two hundred ninety-four the previous year.

The top three industries for women in Fort Smith are health care, educational services, and accommodation and food services. For men, it is food, construction, and health care. The average travel time to work is about 17 minutes. More than 18.6% of Fort Smith residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.7%, is lower than the state average.

The unemployment rate in Fort Smith is 8.1%, which is greater than Arkansas's average of 6.9%.

The percentage of Fort Smith residents that are affiliated with a religious congregation, 68.8%, is more than both the national and state average. Mallalieu United Methodist Church, Loves Chapel Seventh Day Adventist Church and King Solomon Missionary Baptist Church are among the churches located in Fort Smith. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Fort Smith is home to the Fort Smith Trolly Museum and the Fort Smith Inter-Faith Community Center as well as Riverfront Park and Kay Rodgers Park. Shopping centers in the area include Laville Shopping Center, Maybranch Shopping Center and Midland Mall Shopping Center. Visitors to Fort Smith can choose from Patel P L, Westark Inn Motel and Stonewall Jackson Inn for temporary stays in the area.