Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Advertising Managers in Fort Smith, Arkansas

If you want to be an advertising manager, the Fort Smith, Arkansas area offers many opportunities both for education and employment. There are currently 250 working advertising managers in Arkansas; this should grow by 8% to about 270 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $34 hourly or $71,500 yearly on average in Arkansas. Nationally they average about $38 hourly or $80,220 yearly. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Arkansas, and not quite as good as the overall Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: advertising account manager, print traffic manager, and advertising agency manager.

The Fort Smith area is home to nine schools of higher education, including one within twenty-five miles of Fort Smith where you can get a degree as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Fort Smith include:

  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Arkansas-Fort Smith - Fort Smith, AR

University of Arkansas-Fort Smith, 5210 Grand Ave, Fort Smith, AR 72913-3649. University of Arkansas-Fort Smith is a medium sized university located in Fort Smith, Arkansas. It is a public school with primarily 4-year or above programs. It has 6,846 students and an admission rate of 62%. University of Arkansas-Fort Smith has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-two students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Fort Smith, Arkansas

Fort Smith, Arkansas
Fort Smith, Arkansas photo by Infrogmation

Fort Smith is located in Sebastian County, Arkansas. It has a population of over 84,716, which has grown by 5.5% in the past ten years. The cost of living index in Fort Smith, 82, is well below the national average. New single-family homes in Fort Smith are priced at $151,400 on average, which is above the state average. In 2008, two hundred one new homes were constructed in Fort Smith, down from two hundred ninety-four the previous year.

The top three industries for women in Fort Smith are health care, educational services, and accommodation and food services. For men, it is food, construction, and health care. The average travel time to work is about 17 minutes. More than 18.6% of Fort Smith residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.7%, is lower than the state average.

The unemployment rate in Fort Smith is 8.1%, which is greater than Arkansas's average of 6.9%.

The percentage of Fort Smith residents that are affiliated with a religious congregation, 68.8%, is more than both the national and state average. Mallalieu United Methodist Church, Loves Chapel Seventh Day Adventist Church and King Solomon Missionary Baptist Church are among the churches located in Fort Smith. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Fort Smith is home to the Fort Smith Trolly Museum and the Fort Smith Inter-Faith Community Center as well as Riverfront Park and Kay Rodgers Park. Shopping centers in the area include Laville Shopping Center, Maybranch Shopping Center and Midland Mall Shopping Center. Visitors to Fort Smith can choose from Patel P L, Westark Inn Motel and Stonewall Jackson Inn for temporary stays in the area.