Marketing and Advertising: Career and Education Opportunities in Fort Smith, Arkansas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Fort Smith is located in Sebastian County, Arkansas. It has a population of over 84,716, which has grown by 5.5% in the past ten years. The cost of living index in Fort Smith, 82, is well below the national average. New single-family homes in Fort Smith are priced at $151,400 on average, which is above the state average. In 2008, two hundred one new homes were constructed in Fort Smith, down from two hundred ninety-four the previous year.
The top three industries for women in Fort Smith are health care, educational services, and accommodation and food services. For men, it is food, construction, and health care. The average travel time to work is about 17 minutes. More than 18.6% of Fort Smith residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.7%, is lower than the state average.
The unemployment rate in Fort Smith is 8.1%, which is greater than Arkansas's average of 6.9%.
The percentage of Fort Smith residents that are affiliated with a religious congregation, 68.8%, is more than both the national and state average. Mallalieu United Methodist Church, Loves Chapel Seventh Day Adventist Church and King Solomon Missionary Baptist Church are among the churches located in Fort Smith. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Fort Smith is home to the Fort Smith Trolly Museum and the Fort Smith Inter-Faith Community Center as well as Riverfront Park and Kay Rodgers Park. Shopping centers in the area include Laville Shopping Center, Maybranch Shopping Center and Midland Mall Shopping Center. Visitors to Fort Smith can choose from Patel P L, Westark Inn Motel and Stonewall Jackson Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.