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Career and Education Opportunities for Market Research Analysts in Tucson, Arizona

Market research analysts can find both educational opportunities and jobs in the Tucson, Arizona area. Currently, 3,620 people work as market research analysts in Arizona. This is expected to grow 17% to about 4,240 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $24 hourly or $50,940 per year on average in Arizona and about $29 hourly or $61,070 per year on average in the U.S. as a whole. Market research analysts earn less than people working in the category of Social Sciences generally in Arizona and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: marketing director, marketing research analyst, and family consumer scientist.

The Tucson area is home to twenty-one schools of higher education, including one within twenty-five miles of Tucson where you can get a degree as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Tucson include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Arizona - Tucson, AZ

University of Arizona, 1401 E University, Tucson, AZ 85721-0066. University of Arizona is a large university located in Tucson, Arizona. It is a public school with primarily 4-year or above programs. It has 38,057 students and an admission rate of 81%. University of Arizona has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated seven, nine, and three students respectively in 2008.
  • Applied Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree which graduated 6 students in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.


Tucson, Arizona
Tucson, Arizona photo by Howcheng

Tucson is situated in Pima County, Arizona. It has a population of over 541,811, which has grown by 11.3% in the past ten years. The cost of living index in Tucson, 88, is well below the national average. New single-family homes in Tucson are priced at $179,100 on average, which is well below the state average. In 2008, five hundred sixty-five new homes were built in Tucson, down from 1,131 the previous year.

The three big industries for women in Tucson are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and educational services. The average commute to work is about 22 minutes. More than 22.9% of Tucson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.0%, is higher than the state average.

The unemployment rate in Tucson is 9.2%, which is less than Arizona's average of 9.3%.

The percentage of Tucson residents that are affiliated with a religious congregation, 44.9%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the LDS (Mormon) Church.

Tucson is home to the Arizona Correctional Training Facility and the Silverbell Golf Course as well as Vista del Pueblo Park and Verde Meadows Park. Shopping centers in the area include Gaslight Square Shopping Center, Grant Park Shopping Center and Grant Plaza South Shopping Center. Visitors to Tucson can choose from LA Quinta, Casa Tierra Adobe B & B Inn and Best Western Executive Inn for temporary stays in the area.