Marketing and Advertising: Career and Education Opportunities in Tempe, Arizona
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Tempe is situated in Maricopa County, Arizona. It has a population of over 175,523, which has grown by 10.7% over the last ten years. The cost of living index in Tempe, 95, is below the national average. New single-family homes in Tempe cost $163,900 on average, which is far less than the state average. In 2008, sixty-three new homes were constructed in Tempe, down from one hundred seven the previous year.
The three big industries for women in Tempe are educational services, accommodation and food services, and health care. For men, it is accommodation and food services, educational services, and construction. The average commute to work is about 20 minutes. More than 39.6% of Tempe residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.6%, is higher than the state average.
The unemployment rate in Tempe is 7.5%, which is less than Arizona's average of 9.3%.
The percentage of Tempe residents that are affiliated with a religious congregation, 39.7%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Tempe is home to the Casa Fiesta Travel Trailer Resort and the Fair Lanes Village Center as well as Birchett Park and Hudson Park. Shopping malls in the area include Arizona Mall of Tempe, Arizona Mills Mall and Baseline Village Shopping Center. Visitors to Tempe can choose from Motel 6, Executive Suites Extended Stay and Best Western Nova Plus Test Property for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.