Marketing and Advertising: Career and Education Opportunities in Scottsdale, Arizona
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Scottsdale is located in Maricopa County, Arizona. It has a population of over 235,371, which has grown by 16.1% in the past ten years. The cost of living index in Scottsdale, 104, is above the national average. New single-family homes in Scottsdale are priced at $633,700 on average, which is far greater than the state average. In 2008, two hundred thirty-three new homes were constructed in Scottsdale, down from six hundred eighty-nine the previous year.
The three big industries for women in Scottsdale are health care, professional, scientific, and technical services, and educational services. For men, it is professional, scientific, and technical services, finance and insurance, and accommodation and food services. The average travel time to work is about 24 minutes. More than 44.1% of Scottsdale residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.7%, is higher than the state average.
The unemployment rate in Scottsdale is 6.4%, which is less than Arizona's average of 9.3%.
The percentage of Scottsdale residents that are affiliated with a religious congregation, 39.7%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Scottsdale is home to the Arabian Library and the McCormick Ranch Golf Course as well as Indian Bend Wash Greenbelt and McCormick Railroad Park. Shopping centers in the area include Los Arcos Mall, Park Scottsdale Shopping Center and Papago Plaza Shopping Center. Visitors to Scottsdale can choose from Hyatt Regency & Resorts - Hyatt Regency Scottsdale Resort, Doubletree Paradise Valley and Innsuites Hotel-Scottsdale for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.