Career and Education Opportunities for Public Relations Specialists in Scottsdale, Arizona
Public relations specialists can find both educational opportunities and jobs in the Scottsdale, Arizona area. There are currently 3,820 jobs for public relations specialists in Arizona and this is projected to grow by 21% to about 4,610 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Public relations specialists earn approximately $21 per hour or $44,640 per year on average in Arizona. Nationally they average about $24 hourly or $51,280 per year. Public relations specialists work in a variety of jobs, including: campaign manager, public relations consultant, and editorial and design specialist.
There are six schools within twenty-five miles of Scottsdale where you can study to be a public relations specialist, among seventy-six schools of higher education total in the Scottsdale area. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Scottsdale include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Mesa Community College - Mesa, AZ
Mesa Community College, 1833 W Southern Ave, Mesa, AZ 85202. Mesa Community College is a large college located in Mesa, Arizona. It is a public school with primarily 2-year programs and has 23,825 students. Mesa Community College has an associate's degree program in Public Relations/Image Management.
Glendale Community College - Glendale, AZ
Glendale Community College, 6000 W Olive Ave, Glendale, AZ 85302. Glendale Community College is a large college located in Glendale, Arizona. It is a public school with primarily 2-year programs and has 18,228 students. Glendale Community College has an associate's degree program in Public Relations/Image Management which graduated one student in 2008.
Arizona State University - Tempe, AZ
Arizona State University, , Tempe, AZ 85287. Arizona State University is a large university located in Tempe, Arizona. It is a public school with primarily 4-year or above programs. It has 67,082 students and an admission rate of 82%. Arizona State University has bachelor's degree, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated 467, fifteen, and nine students respectively in 2008.
Grand Canyon University - Phoenix, AZ
Grand Canyon University, 3300 W Camelback Rd, Phoenix, AZ 85017. Grand Canyon University is a large university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs. It has 22,087 students and an admission rate of 100%. Grand Canyon University has 2 areas of study related to Public Relations Specialist. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree.
- Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
Scottsdale Community College - Scottsdale, AZ
Scottsdale Community College, 9000 E Chaparral Rd, Scottsdale, AZ 85256. Scottsdale Community College is a large college located in Scottsdale, Arizona. It is a public school with primarily 2-year programs and has 10,077 students. Scottsdale Community College has an associate's degree program in Public Relations/Image Management.
Ottawa University-Phoenix - Phoenix, AZ
Ottawa University-Phoenix, 10020 North 25th Avenue, Phoenix, AZ 85021. Ottawa University-Phoenix is a small university located in Phoenix, Arizona. It is a private not-for-profit school with primarily 4-year or above programs and has 1,329 students. Ottawa University-Phoenix has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Scottsdale, Arizona
Scottsdale is located in Maricopa County, Arizona. It has a population of over 235,371, which has grown by 16.1% in the past ten years. The cost of living index in Scottsdale, 104, is above the national average. New single-family homes in Scottsdale are priced at $633,700 on average, which is far greater than the state average. In 2008, two hundred thirty-three new homes were constructed in Scottsdale, down from six hundred eighty-nine the previous year.
The three big industries for women in Scottsdale are health care, professional, scientific, and technical services, and educational services. For men, it is professional, scientific, and technical services, finance and insurance, and accommodation and food services. The average travel time to work is about 24 minutes. More than 44.1% of Scottsdale residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.7%, is higher than the state average.
The unemployment rate in Scottsdale is 6.4%, which is less than Arizona's average of 9.3%.
The percentage of Scottsdale residents that are affiliated with a religious congregation, 39.7%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Scottsdale is home to the Arabian Library and the McCormick Ranch Golf Course as well as Indian Bend Wash Greenbelt and McCormick Railroad Park. Shopping centers in the area include Los Arcos Mall, Park Scottsdale Shopping Center and Papago Plaza Shopping Center. Visitors to Scottsdale can choose from Hyatt Regency & Resorts - Hyatt Regency Scottsdale Resort, Doubletree Paradise Valley and Innsuites Hotel-Scottsdale for temporary stays in the area.