Marketing and Advertising: Career and Education Opportunities in Phoenix, Arizona
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Phoenix is located in Maricopa County, Arizona. It has a population of over 1,567,924, which has grown by 18.7% over the last ten years. The cost of living index in Phoenix, 93, is below the national average. New single-family homes in Phoenix cost $218,200 on average, which is below the state average. In 2008, 2,176 new homes were built in Phoenix, down from 6,560 the previous year.
The top three industries for women in Phoenix are health care, educational services, and accommodation and food services. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average travel time to work is about 26 minutes. More than 22.7% of Phoenix residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.
The unemployment rate in Phoenix is 10.0%, which is greater than Arizona's average of 9.3%.
The percentage of Phoenix residents that are affiliated with a religious congregation, 39.7%, is less than the national average but more than the state average. San Francisco Xavier and Good Shepherd Convent are among the churches located in Phoenix. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Phoenix is home to the Arizona Highway Patrol Headquarters and the Gila Valley Lookout as well as Indian Bend Park and Stephen Park. Shopping centers in the area include Alta Vista Shopping Center, Arcadia Plaza Shopping Center and Arcadia Village Shopping Center. Visitors to Phoenix can choose from Four Seasons Limousine LLC, Maricopa Manor B&B Inn and Motel 6 for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.