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Career and Education Opportunities for Market Research Analysts in Phoenix, Arizona

There are many career and education opportunities for market research analysts in the Phoenix, Arizona area. There are currently 3,620 working market research analysts in Arizona; this should grow by 17% to about 4,240 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $24 hourly or $50,940 annually on average in Arizona and about $29 per hour or $61,070 per year on average nationally. Market research analysts earn less than people working in the category of Social Sciences generally in Arizona and less than people in the Social Sciences category nationally. Market research analysts work in a variety of jobs, including: internet marketer, business development specialist, and research analyst.

There are seventy-six schools of higher education in the Phoenix area, including two within twenty-five miles of Phoenix where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Phoenix include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Mesa Community College - Mesa, AZ

Mesa Community College, 1833 W Southern Ave, Mesa, AZ 85202. Mesa Community College is a large college located in Mesa, Arizona. It is a public school with primarily 2-year programs and has 23,825 students. Mesa Community College has an associate's degree program in Economics which graduated one student in 2008.

Arizona State University - Tempe, AZ

Arizona State University, , Tempe, AZ 85287. Arizona State University is a large university located in Tempe, Arizona. It is a public school with primarily 4-year or above programs. It has 67,082 students and an admission rate of 82%. Arizona State University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated 133, fourteen, and three students respectively in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.


Phoenix, Arizona
Phoenix, Arizona photo by Urban

Phoenix is located in Maricopa County, Arizona. It has a population of over 1,567,924, which has grown by 18.7% over the last ten years. The cost of living index in Phoenix, 93, is below the national average. New single-family homes in Phoenix cost $218,200 on average, which is below the state average. In 2008, 2,176 new homes were built in Phoenix, down from 6,560 the previous year.

The top three industries for women in Phoenix are health care, educational services, and accommodation and food services. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average travel time to work is about 26 minutes. More than 22.7% of Phoenix residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.

The unemployment rate in Phoenix is 10.0%, which is greater than Arizona's average of 9.3%.

The percentage of Phoenix residents that are affiliated with a religious congregation, 39.7%, is less than the national average but more than the state average. San Francisco Xavier and Good Shepherd Convent are among the churches located in Phoenix. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Phoenix is home to the Arizona Highway Patrol Headquarters and the Gila Valley Lookout as well as Indian Bend Park and Stephen Park. Shopping centers in the area include Alta Vista Shopping Center, Arcadia Plaza Shopping Center and Arcadia Village Shopping Center. Visitors to Phoenix can choose from Four Seasons Limousine LLC, Maricopa Manor B&B Inn and Motel 6 for temporary stays in the area.