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Career and Education Opportunities for Marketing Managers in Peoria, Arizona

Peoria, Arizona provides a wide variety of opportunities, both career and educational, for marketing managers. There are currently 3,800 jobs for marketing managers in Arizona and this is projected to grow 13% to 4,290 jobs by 2016. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $35 per hour or $74,640 yearly on average in Arizona. In the U.S. as a whole, their income is about $52 per hour or $108,580 per year on average. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Arizona, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: marketing operations director, media buyer, and media marketing director.

There are seventy-four schools of higher education in the Peoria area, including twelve within twenty-five miles of Peoria where you can get a degree to start your career as a marketing manager. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Peoria include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

South Mountain Community College - Phoenix, AZ

South Mountain Community College, 7050 S 24th St, Phoenix, AZ 85040. South Mountain Community College is a medium sized college located in Phoenix, Arizona. It is a public school with primarily 2-year programs and has 5,138 students. South Mountain Community College has a one to two year program in Marketing/Marketing Management which graduated one student in 2008.

Mesa Community College - Mesa, AZ

Mesa Community College, 1833 W Southern Ave, Mesa, AZ 85202. Mesa Community College is a large college located in Mesa, Arizona. It is a public school with primarily 2-year programs and has 23,825 students. Mesa Community College has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, one to two year and associate's degree which graduated one and zero students respectively in 2008.
  • Marketing, Other Specialties, one to two year.

Chandler/Gilbert Community College - Chandler, AZ

Chandler/Gilbert Community College, 2626 E Pecos Rd, Chandler, AZ 85225-2499. Chandler/Gilbert Community College is a large college located in Chandler, Arizona. It is a public school with primarily 2-year programs and has 10,409 students. Chandler/Gilbert Community College has a one to two year program in Marketing/Marketing Management.

Glendale Community College - Glendale, AZ

Glendale Community College, 6000 W Olive Ave, Glendale, AZ 85302. Glendale Community College is a large college located in Glendale, Arizona. It is a public school with primarily 2-year programs and has 18,228 students. Glendale Community College has an associate's degree program in Marketing/Marketing Management which graduated one student in 2008.

University of Phoenix-Phoenix-Hohokam Campus - Phoenix, AZ

University of Phoenix-Phoenix-Hohokam Campus, 4635 East Elwood Street, Phoenix, AZ 85040-1958. University of Phoenix-Phoenix-Hohokam Campus is a medium sized university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs and has 4,768 students. University of Phoenix-Phoenix-Hohokam Campus has a bachelor's degree program in Marketing/Marketing Management which graduated seventy-four students in 2008.

Grand Canyon University - Phoenix, AZ

Grand Canyon University, 3300 W Camelback Rd, Phoenix, AZ 85017. Grand Canyon University is a large university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs. It has 22,087 students and an admission rate of 100%. Grand Canyon University has a bachelor's degree program in Marketing/Marketing Management which graduated ten students in 2008.

Scottsdale Community College - Scottsdale, AZ

Scottsdale Community College, 9000 E Chaparral Rd, Scottsdale, AZ 85256. Scottsdale Community College is a large college located in Scottsdale, Arizona. It is a public school with primarily 2-year programs and has 10,077 students. Scottsdale Community College has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, one to two year which graduated 3 students in 2008.
  • Marketing, Other Specialties, one to two year.

Phoenix College - Phoenix, AZ

Phoenix College, 1202 W Thomas Rd, Phoenix, AZ 85013. Phoenix College is a large college located in Phoenix, Arizona. It is a public school with primarily 2-year programs and has 10,917 students. Phoenix College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated two, one, and three students respectively in 2008.

University of Phoenix-Online Campus - Phoenix, AZ

University of Phoenix-Online Campus, 3157 E. Elwood Street, Phoenix, AZ 85034-7209. University of Phoenix-Online Campus is a large university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs and has 181,146 students. University of Phoenix-Online Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated 623 and 333 students respectively in 2008.

Western International University - Phoenix, AZ

Western International University, 9215 N Black Canyon Hwy, Phoenix, AZ 85021. Western International University is a small university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs and has 7,940 students. Western International University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated zero and twenty-three students respectively in 2008.

Arizona State University - Tempe, AZ

Arizona State University, , Tempe, AZ 85287. Arizona State University is a large university located in Tempe, Arizona. It is a public school with primarily 4-year or above programs. It has 67,082 students and an admission rate of 82%. Arizona State University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-two students in 2008.

GateWay Community College - Phoenix, AZ

GateWay Community College, 108 N. 40th Street, Phoenix, AZ 85034. GateWay Community College is a medium sized college located in Phoenix, Arizona. It is a public school with primarily 2-year programs and has 6,853 students. GateWay Community College has a one to two year program in Marketing/Marketing Management which graduated one student in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Peoria, Arizona

Peoria, Arizona
Peoria, Arizona photo by Ceemo

Peoria is located in Maricopa County, Arizona. It has a population of over 157,960, which has grown by 45.8% over the last ten years. The cost of living index in Peoria, 94, is below the national average. New single-family homes in Peoria are priced at $169,600 on average, which is far less than the state average. In 2008, seven hundred ninety-four new homes were built in Peoria, down from 1,148 the previous year.

The three most popular industries for women in Peoria are health care, finance and insurance, and educational services. For men, it is construction, public administration, and professional, scientific, and technical services. The average commute to work is about 29 minutes. More than 21.7% of Peoria residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.

The unemployment rate in Peoria is 6.1%, which is less than Arizona's average of 9.3%.

The percentage of Peoria residents that are affiliated with a religious congregation, 39.7%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Peoria is home to the Maricopa County Community Services and the Lake Pleasant Inn as well as Murphy Park and Varney Park. Shopping centers in the area include Arrowhead Mall, Pueblo Plaza Shopping Center and Plaza de Alamos Shopping Center. Visitors to Peoria can choose from La Quinta Phoenix Inn And Suites Peoria, Hampton Inn Glendale-Peoria and FlyHwnTrvl for temporary stays in the area.