Marketing and Advertising: Career and Education Opportunities in Mesa, Arizona
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Mesa is located in Maricopa County, Arizona. It has a population of over 463,552, which has grown by 16.9% over the last ten years. The cost of living index in Mesa, 92, is below the national average. New single-family homes in Mesa are priced at $289,200 on average, which is far greater than the state average. In 2008, five hundred eighty-four new homes were constructed in Mesa, down from 1,039 the previous year.
The three big industries for women in Mesa are health care, educational services, and accommodation and food services. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average travel time to work is about 26 minutes. More than 21.6% of Mesa residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 6.7%, is lower than the state average.
The unemployment rate in Mesa is 7.9%, which is less than Arizona's average of 9.3%.
The percentage of Mesa residents that are affiliated with a religious congregation, 39.7%, is less than the national average but more than the state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Mesa is home to the Water Users Camp Ten and the Arizona Girls Ranch as well as Jackrabbit Stadium and McAfee Place Unit Two Mini Park. Shopping malls in the area include Riviera Plaza Shopping Center, Gilbert Plaza Shopping Center and Apache Plaza Shopping Center. Visitors to Mesa can choose from Hampton Inn Phoenix-Mesa, Extended Stay America - Mesa and Kiva Lodge Motel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.