Marketing and Advertising: Career and Education Opportunities in Arizona
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Arizona has a population of 6,595,778, which has grown by 28.56% over the past 10 years. Nicknamed the "Grand Canyon State," Arizona's capital and biggest city is Phoenix. In 2008, there were a total of 3,437,191 jobs in Arizona. The average annual income was $34,339 in 2008, down from $34,365 in 2007. The unemployment rate in Arizona was 9.1% in 2009, which has grown by 3.2% since the previous year. Approximately 23.5% of Arizona residents have college degrees, which is lower than the national average.
The top industries in Arizona include consumer lending, truck, utility trailer, and rv rental, and truss manufacturing. Notable tourist attractions include the Phoenix Art Museum, the Phoenix Museum of History, and the Heard Museum.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Arizona
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.