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Career and Education Opportunities for Advertising Managers in Glendale, Arizona

Advertising manager career and educational opportunities abound in Glendale, Arizona. There are currently 1,060 working advertising managers in Arizona; this should grow by 6% to 1,120 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $33 per hour or $69,480 per year on average in Arizona. Nationally, their income is about $38 hourly or $80,220 per year. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Arizona and less than people in the Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: marketing and promotions manager, advertising coordinator, and sales manager.

There are seventy-four schools of higher education in the Glendale area, including thirteen within twenty-five miles of Glendale where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Glendale include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

South Mountain Community College - Phoenix, AZ

South Mountain Community College, 7050 S 24th St, Phoenix, AZ 85040. South Mountain Community College is a medium sized college located in Phoenix, Arizona. It is a public school with primarily 2-year programs and has 5,138 students. South Mountain Community College has a one to two year program in Marketing/Marketing Management which graduated one student in 2008.

Mesa Community College - Mesa, AZ

Mesa Community College, 1833 W Southern Ave, Mesa, AZ 85202. Mesa Community College is a large college located in Mesa, Arizona. It is a public school with primarily 2-year programs and has 23,825 students. Mesa Community College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, associate's degree.
  • Marketing/Marketing Management, one to two year and associate's degree which graduated one and zero students respectively in 2008.

Chandler/Gilbert Community College - Chandler, AZ

Chandler/Gilbert Community College, 2626 E Pecos Rd, Chandler, AZ 85225-2499. Chandler/Gilbert Community College is a large college located in Chandler, Arizona. It is a public school with primarily 2-year programs and has 10,409 students. Chandler/Gilbert Community College has a one to two year program in Marketing/Marketing Management.

Glendale Community College - Glendale, AZ

Glendale Community College, 6000 W Olive Ave, Glendale, AZ 85302. Glendale Community College is a large college located in Glendale, Arizona. It is a public school with primarily 2-year programs and has 18,228 students. Glendale Community College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, associate's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, associate's degree which graduated 1 student in 2008.

University of Phoenix-Phoenix-Hohokam Campus - Phoenix, AZ

University of Phoenix-Phoenix-Hohokam Campus, 4635 East Elwood Street, Phoenix, AZ 85040-1958. University of Phoenix-Phoenix-Hohokam Campus is a medium sized university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs and has 4,768 students. University of Phoenix-Phoenix-Hohokam Campus has a bachelor's degree program in Marketing/Marketing Management which graduated seventy-four students in 2008.

Grand Canyon University - Phoenix, AZ

Grand Canyon University, 3300 W Camelback Rd, Phoenix, AZ 85017. Grand Canyon University is a large university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs. It has 22,087 students and an admission rate of 100%. Grand Canyon University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 10 students in 2008.

Scottsdale Community College - Scottsdale, AZ

Scottsdale Community College, 9000 E Chaparral Rd, Scottsdale, AZ 85256. Scottsdale Community College is a large college located in Scottsdale, Arizona. It is a public school with primarily 2-year programs and has 10,077 students. Scottsdale Community College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, associate's degree.
  • Marketing/Marketing Management, one to two year which graduated 3 students in 2008.

Phoenix College - Phoenix, AZ

Phoenix College, 1202 W Thomas Rd, Phoenix, AZ 85013. Phoenix College is a large college located in Phoenix, Arizona. It is a public school with primarily 2-year programs and has 10,917 students. Phoenix College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated two, one, and three students respectively in 2008.

University of Phoenix-Online Campus - Phoenix, AZ

University of Phoenix-Online Campus, 3157 E. Elwood Street, Phoenix, AZ 85034-7209. University of Phoenix-Online Campus is a large university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs and has 181,146 students. University of Phoenix-Online Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated 623 and 333 students respectively in 2008.

Western International University - Phoenix, AZ

Western International University, 9215 N Black Canyon Hwy, Phoenix, AZ 85021. Western International University is a small university located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs and has 7,940 students. Western International University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated zero and twenty-three students respectively in 2008.

Arizona State University - Tempe, AZ

Arizona State University, , Tempe, AZ 85287. Arizona State University is a large university located in Tempe, Arizona. It is a public school with primarily 4-year or above programs. It has 67,082 students and an admission rate of 82%. Arizona State University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-two students in 2008.

GateWay Community College - Phoenix, AZ

GateWay Community College, 108 N. 40th Street, Phoenix, AZ 85034. GateWay Community College is a medium sized college located in Phoenix, Arizona. It is a public school with primarily 2-year programs and has 6,853 students. GateWay Community College has a one to two year program in Marketing/Marketing Management which graduated one student in 2008.

The Art Institute of Phoenix - Phoenix, AZ

The Art Institute of Phoenix, 2233 W Dunlap Ave, Phoenix, AZ 85021-2859. The Art Institute of Phoenix is a small school located in Phoenix, Arizona. It is a private for-profit school with primarily 4-year or above programs. It has 1,144 students and an admission rate of 52%. The Art Institute of Phoenix has a bachelor's degree program in Advertising which graduated eleven students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Glendale, Arizona

Glendale, Arizona
Glendale, Arizona photo by Flickr_upload_bot

Glendale is located in Maricopa County, Arizona. It has a population of over 251,522, which has grown by 14.9% over the last ten years. The cost of living index in Glendale, 92, is below the national average. New single-family homes in Glendale are priced at $278,800 on average, which is far greater than the state average. In 2008, seventy-eight new homes were built in Glendale, down from two hundred ninety-eight the previous year.

The three big industries for women in Glendale are health care, educational services, and finance and insurance. For men, it is construction, public administration, and administrative and support and waste management services. The average travel time to work is about 28 minutes. More than 21.0% of Glendale residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.1%, is lower than the state average.

The unemployment rate in Glendale is 8.9%, which is less than Arizona's average of 9.3%.

The percentage of Glendale residents that are affiliated with a religious congregation, 39.7%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Glendale is home to the Southwest Poultry Experiment Station and the Maryvale Substation as well as Thunderbird Park and Bicentennial Park. Shopping malls in the area include Glen Fairs Shopping Center, Glendale Plaza Shopping Center and Glendale Shopping Center. Visitors to Glendale can choose from Best Western Inn Phoenix Glen, AriTime Personal Services and Four Seasons Flowers & Gifts for temporary stays in the area.