Career and Education Opportunities for Market Research Analysts in Anchorage, Alaska
Market research analysts can find many career and educational opportunities in the Anchorage, Alaska area. The national trend for market research analysts sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Market research analysts earn approximately $26 per hour or $55,670 annually on average in Alaska. Nationally they average about $29 per hour or $61,070 per year. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Alaska earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: communications specialist, marketing research coordinator, and demographic analyst.
The Anchorage area is home to four schools of higher education, including one within twenty-five miles of Anchorage where you can get a degree as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Anchorage include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
University of Alaska Anchorage - Anchorage, AK
University of Alaska Anchorage, 3211 Providence Drive, Anchorage, AK 99508. University of Alaska Anchorage is a large university located in Anchorage, Alaska. It is a public school with primarily 4-year or above programs. It has 16,649 students and an admission rate of 68%. University of Alaska Anchorage has a bachelor's degree program in Economics which graduated fifteen students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Anchorage, Alaska
Anchorage is located in Anchorage Municipality County, Alaska. It has a population of over 279,243, which has grown by 7.3% in the past ten years. The cost of living index in Anchorage, 89, is well below the national average.
The top three industries for women in Anchorage are health care, educational services, and public administration. For men, it is construction, public administration, and accommodation and food services. The average travel time to work is about 20 minutes. More than 28.9% of Anchorage residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.2%, is higher than the state average.
Anchorage is home to the Chugach and the Black Bear Campground as well as Baxter Bog Park and Alaska Railroad Power Reserve. Visitors to Anchorage can choose from Courtyard Anchorage, Creekwood Inn and The Voyager Hotel for temporary stays in the area.