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Career and Education Opportunities for Market Research Analysts in Montgomery, Alabama

Market research analysts can find many career and educational opportunities in the Montgomery, Alabama area. There are currently 1,570 working market research analysts in Alabama; this should grow by 16% to 1,820 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $28 per hour or $58,440 annually on average in Alabama. Nationally they average about $29 per hour or $61,070 per year. Market research analysts earn less than people working in the category of Social Sciences generally in Alabama and less than people in the Social Sciences category nationally. Market research analysts work in a variety of jobs, including: marketing forecaster, product marketing manager, and internet researcher.

The Montgomery area is home to twelve schools of higher education, including two within twenty-five miles of Montgomery where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Montgomery include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Tuskegee University - Tuskegee, AL

Tuskegee University, Kresge Center, 3rd Floor, Tuskegee, AL 36088-1920. Tuskegee University is a small university located in Tuskegee, Alabama. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,973 students and an admission rate of 59%. Tuskegee University has a bachelor's degree program in Economics.

Auburn University-Montgomery - Montgomery, AL

Auburn University-Montgomery, 7440 East Drive, Montgomery, AL 36117-3596. Auburn University-Montgomery is a medium sized university located in Montgomery, Alabama. It is a public school with primarily 4-year or above programs. It has 5,248 students and an admission rate of 91%. Auburn University-Montgomery has a bachelor's degree program in Business/Managerial Economics which graduated three students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Montgomery, Alabama

Montgomery, Alabama
Montgomery, Alabama photo by Spyder Monkey

Montgomery is situated in Montgomery County, Alabama. It has a population of over 202,696, which has grown by 0.6% over the last ten years. The cost of living index in Montgomery, 83, is well below the national average. New single-family homes in Montgomery are valued at $129,500 on average, which is well below the state average. In 2008, two hundred seventy-eight new homes were built in Montgomery, down from six hundred nineteen the previous year.

The three most popular industries for women in Montgomery are health care, educational services, and public administration. For men, it is public administration, construction, and educational services. The average travel time to work is about 20 minutes. More than 29.4% of Montgomery residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.3%, is higher than the state average.

The unemployment rate in Montgomery is 10.1%, which is less than Alabama's average of 10.7%.

The percentage of Montgomery residents that are affiliated with a religious congregation, 50.6%, is more than the national average but less than the state average. Big Roxanna Church, William African Methodist Episcopal Zion Chapel and Whitfield Memorial United Methodist Church are some of the churches located in Montgomery. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Churches of Christ.

Montgomery is home to the Montgomery Public Library and the Booker T Washington Community Center as well as Old Selma Road Park and Montgomery East Exchange Park. Shopping centers in the area include Montgomery East Plaza Shopping Center, Montgomery Mall Shopping Center and Norman Bridge South Shopping Center. Visitors to Montgomery can choose from Relax Inn, Islander and Towne Place Suites by Marriott for temporary stays in the area.