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Career and Education Opportunities for Copy Writers in Montgomery, Alabama

Copy writer career and educational opportunities abound in Montgomery, Alabama. About 1,510 people are currently employed as copy writers in Alabama. By 2016, this is expected to grow by 8% to about 1,630 people employed. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers earn approximately $18 hourly or $37,540 yearly on average in Alabama. Nationally they average about $25 hourly or $53,070 yearly. Copy writers earn less than people working in the category of Writing and Editing generally in Alabama and less than people in the Writing and Editing category nationally. Copy writers work in a variety of jobs, including: creative services manager, online content developer, and business writer.

The Montgomery area is home to twelve schools of higher education, including three within twenty-five miles of Montgomery where you can get a degree as a copy writer. Copy writers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Montgomery include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

Huntingdon College - Montgomery, AL

Huntingdon College, 1500 East Fairview Avenue, Montgomery, AL 36106-2148. Huntingdon College is a small college located in Montgomery, Alabama. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,076 students and an admission rate of 65%. Huntingdon College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Alabama State University - Montgomery, AL

Alabama State University, 915 S Jackson Street, Montgomery, AL 36101-0271. Alabama State University is a medium sized university located in Montgomery, Alabama. It is a public school with primarily 4-year or above programs. It has 5,695 students and an admission rate of 42%. Alabama State University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-seven students in 2008.

Auburn University-Montgomery - Montgomery, AL

Auburn University-Montgomery, 7440 East Drive, Montgomery, AL 36117-3596. Auburn University-Montgomery is a medium sized university located in Montgomery, Alabama. It is a public school with primarily 4-year or above programs. It has 5,248 students and an admission rate of 91%. Auburn University-Montgomery has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-seven students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Montgomery, Alabama

Montgomery, Alabama
Montgomery, Alabama photo by Spyder Monkey

Montgomery is situated in Montgomery County, Alabama. It has a population of over 202,696, which has grown by 0.6% over the last ten years. The cost of living index in Montgomery, 83, is well below the national average. New single-family homes in Montgomery are valued at $129,500 on average, which is well below the state average. In 2008, two hundred seventy-eight new homes were built in Montgomery, down from six hundred nineteen the previous year.

The three most popular industries for women in Montgomery are health care, educational services, and public administration. For men, it is public administration, construction, and educational services. The average travel time to work is about 20 minutes. More than 29.4% of Montgomery residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.3%, is higher than the state average.

The unemployment rate in Montgomery is 10.1%, which is less than Alabama's average of 10.7%.

The percentage of Montgomery residents that are affiliated with a religious congregation, 50.6%, is more than the national average but less than the state average. Big Roxanna Church, William African Methodist Episcopal Zion Chapel and Whitfield Memorial United Methodist Church are some of the churches located in Montgomery. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Churches of Christ.

Montgomery is home to the Montgomery Public Library and the Booker T Washington Community Center as well as Old Selma Road Park and Montgomery East Exchange Park. Shopping centers in the area include Montgomery East Plaza Shopping Center, Montgomery Mall Shopping Center and Norman Bridge South Shopping Center. Visitors to Montgomery can choose from Relax Inn, Islander and Towne Place Suites by Marriott for temporary stays in the area.