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Career and Education Opportunities for Marketing Managers in Alabama

Alabama has a population of 4,708,708, which has grown by 5.88% over the past decade. Nicknamed the "Heart of Dixie," its capital is Montgomery, though its most populous city is Birmingham.

There are currently 1,440 working marketing managers in Alabama; this should grow by 13% to 1,630 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $45 per hour or $94,740 annually on average in Alabama and about $52 per hour or $108,580 per year on average in the U.S. as a whole. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Alabama, and better than the overall Marketing and Advertising category nationally. Jobs in this field include: head of marketing, director of business development, and director of sales and marketing.

In 2008, there were a total of 2,640,717 jobs in Alabama. The average annual income was $33,655 in 2008, up from $32,803 the previous year. The unemployment rate in Alabama was 10.1% in 2009, which has grown by 4.9% since the previous year. Approximately 19.0% of Alabama residents have college degrees, which is lower than the national average.

The top industries in Alabama include manufacturing magnetic media, asphalt shingle materials manufacturing, and perishable prepared food manufacturing. Notable tourist attractions include the Alan's Discount Music, the Samuel Ullman Museum, and the Birmingham Civil Rights Institute.

CITIES WITH Marketing Manager OPPORTUNITIES IN Alabama


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Alabama include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Alabama

Alabama
Alabama photo by Melinda Shelton

Alabama has a population of 4,708,708, which has grown by 5.88% over the past 10 years. Nicknamed the "Heart of Dixie," its capital is Montgomery, though its most populous city is Birmingham. In 2008, there were a total of 2,640,717 jobs in Alabama. The average annual income was $33,655 in 2008, up from $32,803 the previous year. The unemployment rate in Alabama was 10.1% in 2009, which has grown by 4.9% since the previous year. Approximately 19.0% of Alabama residents have college degrees, which is lower than the national average.

The top industries in Alabama include manufacturing magnetic media, asphalt shingle materials manufacturing, and perishable prepared food manufacturing. Notable tourist destinations include the Alan's Discount Music, the The Hip Hop Museum of Art, and the Birmingham Civil Rights Institute.