Marketing and Advertising: Career and Education Opportunities in Alabama
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Alabama has a population of 4,708,708, which has grown by 5.88% over the past 10 years. Nicknamed the "Heart of Dixie," its capital is Montgomery, though its most populous city is Birmingham. In 2008, there were a total of 2,640,717 jobs in Alabama. The average annual income was $33,655 in 2008, up from $32,803 the previous year. The unemployment rate in Alabama was 10.1% in 2009, which has grown by 4.9% since the previous year. Approximately 19.0% of Alabama residents have college degrees, which is lower than the national average.
The top industries in Alabama include manufacturing magnetic media, asphalt shingle materials manufacturing, and perishable prepared food manufacturing. Notable tourist destinations include the Alan's Discount Music, the The Hip Hop Museum of Art, and the Birmingham Civil Rights Institute.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Alabama
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.