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Career and Education Opportunities for Marketing Managers in Huntsville, Alabama

If you want to be a marketing manager, the Huntsville, Alabama area offers many opportunities both for education and employment. About 1,440 people are currently employed as marketing managers in Alabama. By 2016, this is expected to grow 13% to about 1,630 people employed. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn approximately $45 per hour or $94,740 per year on average in Alabama. Nationally they average about $52 per hour or $108,580 yearly. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Alabama earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Marketing managers work in a variety of jobs, including: marketing vice president, trade specialist, and strategic planner.

There are eleven schools of higher education in the Huntsville area, including three within twenty-five miles of Huntsville where you can get a degree to start your career as a marketing manager. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Huntsville include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Oakwood University - Huntsville, AL

Oakwood University, 7000 Adventist Blvd NW, Huntsville, AL 35896. Oakwood University is a small university located in Huntsville, Alabama. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,850 students and an admission rate of 57%. Oakwood University has a bachelor's degree program in Marketing/Marketing Management which graduated eleven students in 2008.

University of Alabama in Huntsville - Huntsville, AL

University of Alabama in Huntsville, 301 Sparkman Dr, Huntsville, AL 35899. University of Alabama in Huntsville is a medium sized university located in Huntsville, Alabama. It is a public school with primarily 4-year or above programs. It has 7,431 students and an admission rate of 89%. University of Alabama in Huntsville has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Alabama A & M University - Normal, AL

Alabama A & M University, 4900 Meridian St, Normal, AL 35762. Alabama A & M University is a medium sized university located in Normal, Alabama. It is a public school with primarily 4-year or above programs. It has 5,124 students and an admission rate of 49%. Alabama A & M University has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-seven students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Huntsville, Alabama

Huntsville, Alabama
Huntsville, Alabama photo by Anivron

Huntsville is located in Madison County, Alabama. It has a population of over 176,645, which has grown by 11.6% over the last ten years. The cost of living index in Huntsville, 82, is well below the national average. New single-family homes in Huntsville are valued at $44,900 on average, which is far less than the state average. In 2008, 1,004 new homes were constructed in Huntsville, down from 1,558 the previous year.

The top three industries for women in Huntsville are health care, educational services, and accommodation and food services. For men, it is professional, scientific, and technical services, public administration, and construction. The average commute to work is about 18 minutes. More than 36.1% of Huntsville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.7%, is higher than the state average.

The unemployment rate in Huntsville is 7.6%, which is less than Alabama's average of 10.7%.

The percentage of Huntsville residents that are affiliated with a religious congregation, 55.2%, is more than the national average but less than the state average. Whitesburg Church of God, Whitesburg Church and Maple Grove Church are among the churches located in Huntsville. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Huntsville is home to the Valley Hill Golf and Country Club and the Lowe Industrial Park as well as John H Steigerwood Field and Milton Frank Stadium. Shopping malls in the area include Madison Plaza Shopping Center, Madison Square Mall Shopping Center and Memorial Plaza Shopping Center. Visitors to Huntsville can choose from King's Inn, Candlewood Suites and Economy Inn for temporary stays in the area.