Career and Education Opportunities for Market Research Analysts in Huntsville, Alabama
If you want to be a market research analyst, the Huntsville, Alabama area offers many opportunities both for education and employment. There are currently 1,570 jobs for market research analysts in Alabama and this is projected to grow by 16% to about 1,820 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Market research analysts earn approximately $28 per hour or $58,440 per year on average in Alabama. Nationally they average about $29 hourly or $61,070 annually. Market research analysts earn less than people working in the category of Social Sciences generally in Alabama and less than people in the Social Sciences category nationally. Jobs in this field include: director of market analysis, market analyst, and trade analyst.
There is one school within twenty-five miles of Huntsville where you can study to be a market research analyst, among eleven schools of higher education total in the Huntsville area. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Huntsville include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Alabama A & M University - Normal, AL
Alabama A & M University, 4900 Meridian St, Normal, AL 35762. Alabama A & M University is a medium sized university located in Normal, Alabama. It is a public school with primarily 4-year or above programs. It has 5,124 students and an admission rate of 49%. Alabama A & M University has a bachelor's degree program in Economics which graduated one student in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Huntsville, Alabama
Huntsville is located in Madison County, Alabama. It has a population of over 176,645, which has grown by 11.6% over the last ten years. The cost of living index in Huntsville, 82, is well below the national average. New single-family homes in Huntsville are valued at $44,900 on average, which is far less than the state average. In 2008, 1,004 new homes were constructed in Huntsville, down from 1,558 the previous year.
The top three industries for women in Huntsville are health care, educational services, and accommodation and food services. For men, it is professional, scientific, and technical services, public administration, and construction. The average commute to work is about 18 minutes. More than 36.1% of Huntsville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.7%, is higher than the state average.
The unemployment rate in Huntsville is 7.6%, which is less than Alabama's average of 10.7%.
The percentage of Huntsville residents that are affiliated with a religious congregation, 55.2%, is more than the national average but less than the state average. Whitesburg Church of God, Whitesburg Church and Maple Grove Church are among the churches located in Huntsville. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Huntsville is home to the Valley Hill Golf and Country Club and the Lowe Industrial Park as well as John H Steigerwood Field and Milton Frank Stadium. Shopping malls in the area include Madison Plaza Shopping Center, Madison Square Mall Shopping Center and Memorial Plaza Shopping Center. Visitors to Huntsville can choose from King's Inn, Candlewood Suites and Economy Inn for temporary stays in the area.