Marketing and Advertising: Career and Education Opportunities in Birmingham, Alabama
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Birmingham is located in Jefferson County, Alabama. It has a population of over 228,798, which has shrunk by 5.8% over the last ten years. The cost of living index in Birmingham, 81, is well below the national average. New single-family homes in Birmingham cost $187,300 on average, which is well above the state average. In 2008, one hundred thirty-two new homes were built in Birmingham, down from two hundred thirty-two the previous year.
The top three industries for women in Birmingham are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and health care. The average travel time to work is about 24 minutes. More than 18.5% of Birmingham residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.6%, is lower than the state average.
The unemployment rate in Birmingham is 12.5%, which is greater than Alabama's average of 10.7%.
The percentage of Birmingham residents that are affiliated with a religious congregation, 60.1%, is more than both the national and state average. Williams Chapel Christian Methodist Episcopal Church, Westminister Presbyterian Church and West End Methodist Church are all churches located in Birmingham. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Birmingham is home to the Mineral Park Municipal Golf Course and the Cooper Green Golf Course as well as Avondale Mills Park and Smithfield Historic District. Shopping malls in the area include Acipco Shopping Center, Altadena Square Shopping Center and Parkway East Huffman Shopping Center. Visitors to Birmingham can choose from Marriott Hotel Birmingham, Rime Garden Extended Stay Suites and Studioplus for temporary stays in the area.
Featured Online Colleges
CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.