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Career and Education Opportunities for Market Research Analysts in Birmingham, Alabama

Birmingham, Alabama provides a wide variety of opportunities, both career and educational, for market research analysts. There are currently 1,570 jobs for market research analysts in Alabama and this is projected to grow by 16% to about 1,820 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $28 hourly or $58,440 annually on average in Alabama and about $29 hourly or $61,070 yearly on average nationally. Market research analysts earn less than people working in the category of Social Sciences generally in Alabama and less than people in the Social Sciences category nationally. Market research analysts work in a variety of jobs, including: marketing forecaster, internet researcher, and project manager.

The Birmingham area is home to fifteen schools of higher education, including three within twenty-five miles of Birmingham where you can get a degree as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Birmingham include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Birmingham Southern College - Birmingham, AL

Birmingham Southern College, 900 Arkadelphia Road, Birmingham, AL 35254. Birmingham Southern College is a small college located in Birmingham, Alabama. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,458 students and an admission rate of 69%. Birmingham Southern College has a bachelor's degree program in Economics which graduated seven students in 2008.

Samford University - Birmingham, AL

Samford University, 800 Lakeshore Drive, Birmingham, AL 35229-2240. Samford University is a small university located in Birmingham, Alabama. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,469 students and an admission rate of 89%. Samford University has a bachelor's degree program in Business/Managerial Economics which graduated eight students in 2008.

University of Alabama at Birmingham - Birmingham, AL

University of Alabama at Birmingham, Administration Bldg Suite 1070, Birmingham, AL 35294-0110. University of Alabama at Birmingham is a large university located in Birmingham, Alabama. It is a public school with primarily 4-year or above programs. It has 16,149 students and an admission rate of 85%. University of Alabama at Birmingham has a bachelor's degree program in Business/Managerial Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Birmingham, Alabama

Birmingham, Alabama
Birmingham, Alabama photo by Eric_in_SF

Birmingham is located in Jefferson County, Alabama. It has a population of over 228,798, which has shrunk by 5.8% over the last ten years. The cost of living index in Birmingham, 81, is well below the national average. New single-family homes in Birmingham cost $187,300 on average, which is well above the state average. In 2008, one hundred thirty-two new homes were built in Birmingham, down from two hundred thirty-two the previous year.

The top three industries for women in Birmingham are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and health care. The average travel time to work is about 24 minutes. More than 18.5% of Birmingham residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.6%, is lower than the state average.

The unemployment rate in Birmingham is 12.5%, which is greater than Alabama's average of 10.7%.

The percentage of Birmingham residents that are affiliated with a religious congregation, 60.1%, is more than both the national and state average. Williams Chapel Christian Methodist Episcopal Church, Westminister Presbyterian Church and West End Methodist Church are all churches located in Birmingham. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Birmingham is home to the Mineral Park Municipal Golf Course and the Cooper Green Golf Course as well as Avondale Mills Park and Smithfield Historic District. Shopping malls in the area include Acipco Shopping Center, Altadena Square Shopping Center and Parkway East Huffman Shopping Center. Visitors to Birmingham can choose from Marriott Hotel Birmingham, Rime Garden Extended Stay Suites and Studioplus for temporary stays in the area.