Career and Education Opportunities for Copy Writers in Birmingham, Alabama
Birmingham, Alabama provides a wide variety of opportunities, both career and educational, for copy writers. There are currently 1,510 jobs for copy writers in Alabama and this is projected to grow 8% to about 1,630 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn approximately $18 hourly or $37,540 per year on average in Alabama. Nationally they average about $25 hourly or $53,070 per year. Compared with people working in the overall category of Writing and Editing, people working as copy writers in Alabama earn less. They earn less than people working in the overall category of Writing and Editing nationally. Jobs in this field include: account executive, creative director, and advertising associate.
The Birmingham area is home to fifteen schools of higher education, including three within twenty-five miles of Birmingham where you can get a degree as a copy writer. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years training to become a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Birmingham include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Samford University - Birmingham, AL
Samford University, 800 Lakeshore Drive, Birmingham, AL 35229-2240. Samford University is a small university located in Birmingham, Alabama. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,469 students and an admission rate of 89%. Samford University has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 12 students in 2008.
- Journalism, bachelor's degree which graduated 1 student in 2008.
Miles College - Fairfield, AL
Miles College, 5500 Myron Massey Blvd, Fairfield, AL 35064. Miles College is a small college located in Fairfield, Alabama. It is a private not-for-profit school with primarily 4-year or above programs and has 1,773 students. Miles College has a bachelor's degree program in Communication, Journalism, and Related Programs, Other Specialties which graduated twenty-seven students in 2008.
University of Alabama at Birmingham - Birmingham, AL
University of Alabama at Birmingham, Administration Bldg Suite 1070, Birmingham, AL 35294-0110. University of Alabama at Birmingham is a large university located in Birmingham, Alabama. It is a public school with primarily 4-year or above programs. It has 16,149 students and an admission rate of 85%. University of Alabama at Birmingham has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 115 and thirteen students respectively in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Birmingham, Alabama
Birmingham is located in Jefferson County, Alabama. It has a population of over 228,798, which has shrunk by 5.8% over the last ten years. The cost of living index in Birmingham, 81, is well below the national average. New single-family homes in Birmingham cost $187,300 on average, which is well above the state average. In 2008, one hundred thirty-two new homes were built in Birmingham, down from two hundred thirty-two the previous year.
The top three industries for women in Birmingham are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and health care. The average travel time to work is about 24 minutes. More than 18.5% of Birmingham residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.6%, is lower than the state average.
The unemployment rate in Birmingham is 12.5%, which is greater than Alabama's average of 10.7%.
The percentage of Birmingham residents that are affiliated with a religious congregation, 60.1%, is more than both the national and state average. Williams Chapel Christian Methodist Episcopal Church, Westminister Presbyterian Church and West End Methodist Church are all churches located in Birmingham. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Birmingham is home to the Mineral Park Municipal Golf Course and the Cooper Green Golf Course as well as Avondale Mills Park and Smithfield Historic District. Shopping malls in the area include Acipco Shopping Center, Altadena Square Shopping Center and Parkway East Huffman Shopping Center. Visitors to Birmingham can choose from Marriott Hotel Birmingham, Rime Garden Extended Stay Suites and Studioplus for temporary stays in the area.