LARRY REINER

323 E. Winkler Drive
Wellsville, UT
(435) 323-3423

OBJECTIVE

Sales Coordinator, Representative or Account Executive.

SUMMARY OF QUALIFICATIONS

• Ten years experience in direct sales of a variety of products and services.
• Extensive practical hands-on experience as co-owner and co-manager of a small business.
• Enthusiastic about developing good relations with clients.
• Effective working alone or as a cooperative team member.
• Professional in appearance and presentation.

RELEVANT SKILLS

SALES & NEW ACCOUNT DEVELOPMENT

• Increased a small publication's advertising revenue by 5% through market research and promotion.
• Developed distribution outlets for a magazine in Southern Idaho
  - Made cold calls and follow-up visits to retail outlets throughout the region.
  - Organized bookkeeping.
  - Successfully increased readership by more than 30 percent over a two-year period.

CUSTOMER RELATIONS

• Served as vendor representative for Anna's Imports:
  - Coordinated product information and distribution for 25 field representatives and their accounts.
  - Promoted products at trade shows.
  - Handled face-to-face contacts with new customers.

• Oversaw the production of advertising and its placement in trade publications.

ADVERTISING, MARKETING, DISTRIBUTION

• Organized and styled merchandise for effective presentation in a 20-page catalog.
• Kept accurate, current computer records of inventory, international suppliers, brokers, shippers, etc.
• Handled all aspects of order taking and processing, both at Dan's Dairy and Anna's Imports.

EMPLOYMENT HISTORY

2001-present	Sales Coordinator	ANNA'S IMPORTS, Rexburg
1996-2000	Distribution Coordinator	DIGITAL VU PUBLISHING CO., Bountiful
1990-95	Co-Owner / Manager	DAN'S DAIRY PRODUCTS, Bear Lake

EDUCATION

Community College, Southern Idaho, Liberal arts studies 1987-90