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Sample Functional Resume – Disappointing Job Performance

Larry is currently a team leader at a marketing firm. On the last few projects his performance, as team leader, has been less than stellar. Larry developed a functional resume that allowed him to emphasize his achievements and work experience by impact rather than chronology. This allowed Larry to go back over his entire work history and focus on those times when he did have excellent job performance.




LARRY REINER


323 E. Winkler Drive
Wellsville, UT
(435) 323-3423


OBJECTIVE


Sales Coordinator, Representative or Account Executive.


SUMMARY OF QUALIFICATIONS



  • Ten years experience in direct sales of a variety of products and services.
  • Extensive practical hands-on experience as co-owner and co-manager of a small business.
  • Enthusiastic about developing good relations with clients.
  • Effective working alone or as a cooperative team member.
  • Professional in appearance and presentation.


RELEVANT SKILLS


SALES & NEW ACCOUNT DEVELOPMENT

  • Increased a small publication’s advertising revenue by 5% through market research and promotion.
  • Developed distribution outlets for a magazine in Southern Idaho
    - Made cold calls and follow-up visits to retail outlets throughout the region.
    - Organized bookkeeping.
    - Successfully increased readership by more than 30 percent over a two-year period.


CUSTOMER RELATIONS


  • Served as vendor representative for Anna’s Imports:
    - Coordinated product information and distribution for 25 field
    representatives and their accounts.
    - Promoted products at trade shows.

    - Handled face-to-face contacts with new customers.


  • Oversaw the production of advertising and its placement in trade publications.


ADVERTISING, MARKETING, DISTRIBUTION


  • Organized and styled merchandise for effective presentation
    in a 20-page catalog.
  • Kept accurate, current computer records of inventory, international suppliers, brokers, shippers, etc.
  • Handled all aspects of order taking and processing, both at Dan’s Dairy and Anna’s Imports.


EMPLOYMENT HISTORY






2001-presentSales CoordinatorANNA’S
IMPORTS, Rexburg
1996-2000Distribution CoordinatorDIGITAL
VU PUBLISHING CO., Bountiful
1990-95Co-Owner / ManagerDAN’S
DAIRY PRODUCTS, Bear Lake


EDUCATION


Community College, Southern Idaho, Liberal arts studies 1987-90