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Career Overview: Idearc Inc |
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| Number of Employees: |
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7000+ |
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| Year Founded: |
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2006 |
| Primary Business: |
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In November 2006, Idearc Inc. (formerly Verizon Information Services) was spun-off from Verizon Communications. The company now operates under the trademarks Idearc and Idearc Media. Likes its predecesor, Idearc promotes multi-platform print and online publishing and advertising services, including White Pages, Yellow Pages, magazines, an online search and directory services, Web site design and web hosting services, and directory and information services for wireless subscribers throughout the United States.
Idearc remains the official publisher of Verizon print directories, including:
- Verizon Yellow Pages™
- Verizon Yellow Pages Companion Directories
- Verizon White Pages™
Superpages.com®, one of Idearc Inc's busines units is now one of the nation's most advanced Internet Yellow Pages and is an expert in the local search arena. Superpages.com offers:
- For consumers: a wide array of business information, shopping, mapping, user reviews, and local search features
- For businesses: fixed-fee and performance-based advertising options, as well as search engine marketing and Web site development and custom services
For the second year in a row, Superpages.com has surpassed 2 billion searches, an industry first for an Internet Yellow Pages site. Superpages.com was also the first IYP to offer information services for cell phone users through their Mobile wireless information service.
Today, Idearc is quickly expanding into direct mail with a portfolio of consumer publications and products which include the following:
- Solutions at Hand™ magazine, a premier publication developed through a partnership with Meredith Corp., the publisher of Better Homes and Gardens.
- Solutions at Hand magazine, which debuted in June in select markets nationwide, assits homeowners in finding creative solutions to their home improvement needs and provides relevant advertising opportunities for local businesses.
- Solutions Direct™ advertising postcards, a high-quality direct mail service, helps local businesses reach highly targeted consumers in specific geographic regions.
Idearc is also one of the largest publishers of Spanish-language directories and was the first company to introduce an online buying venue for Spanish speakers.
In July of 2006 Idearc purchased Inceptor, Inc., a leading provider of search marketing technology and services that develops, implements and manages search marketing campaigns for online advertisers.
If you're looking for exciting career opportunity with stable company that's going places we highly recommend pursuing a career with Idearc Inc.
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