In advertising, campaigns are created to convince consumers to purchase or use certain products. Campaigns are launched on television, billboards, radio, and internet. The advertisements are created to enhance the public’s perception and to get people excited about a product. Working in public relations generally entails the management of product perception, appearance of brochures, speeches, and crises for companies, non-profit organizations, and governments. Often advertising and public relations job responsibilities overlap similar tasks are required. Numerous organizations are claiming to be “strategic marketing communications consultants,” offering both advertising and public relations services.
People skills are essential in advertising and public relations careers. Jobs in these fields require close association with clients that are often demanding and difficult to work with.
Stress levels soar in advertising and PR careers due to continuous deadlines. Late nights and weekends are often spent working to meet upcoming deadlines.
To acquire an entry level job in advertising or PR, strong copy-writing skills are needed. Excellent communication skills and good presentation ability are essential to succeed in the industry. Workers must be persuasive and flexible.
Creativity is the key to success in advertising. An advertiser who can create messages that the consumer remembers will be successful in the industry.
Because there are more advertisers than advertising jobs, the industry is highly competitive. Workers need to complete an internship which generally provides no pay. Despite no income, internships are beneficial for experience and help get you into the advertising field. Those interested in advertising and PR must be willing to start working in basic, entry-level positions and try to work their way up.
Starting pay in advertising is usually low due to high numbers of people wanting to work in the industry. The more experience someone has in the industry, the better chances they have for salary increase.
Experienced advertisers are getting opportunities to work on global campaigns. Companies are expanding worldwide increasing global career options in the industry.
With the popularity of the internet continuing to grow, the advertising industry is gaining new opportunities selling, designing, and arranging advertising online.
In the advertising industry, it is important to be effective working both individually and as part of a team. Opportunities arise in both areas.
Because of a rapidly growing industry and projected job growth, Money Magazine ranked an advertising or public relations position as one of the fifty top jobs in America.
All organizations have public relations responsibilities focused on stockholders, the community, other organizations, internal employees, and the consumer. Because of this, public relations positions are available in almost all industries.
Advertisements do not need to be ostentatious to be considered successful. Ads must present their product in a fresh and direct way, focusing on the needs of the consumer. It is essential for the ad to get the attention of the correct audience for it to be beneficial.
Diversity is offered in the advertising and public relations fields. Positions are available in outside agencies which offer services to other companies in the industry. Support companies and creative houses assist various companies in advertising production. Positions can also be found in-house corporate advertising agencies where all production is completed within the agency.
In the past, the creative strength of an ad agency has determined the company’s success. Today, media purchasing is starting to play a larger role in the agency’s profits. Advertisers are determining which forms of media are most effective for reaching their target market.
Positions for small public relations operations often require more responsibility. They also have a reputation of offering greater job satisfaction in comparison to positions within larger PR firms.
As the Internet and other online services increase, agencies specializing in these areas are acquiring more business. Today’s markets are requiring technical and marketing skills for success. Often a degree in marketing or public administration can go a long way to helping you attain the career you’re looking for.
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